Elycold campaign

Joblines has created the new press campaign for Brianza Plastica, a company that has been operating in the fibreglass sector since 1962 and has now become a leader in the market of under-tile thermal insulation products with Isotec.

In line with the philosophy of Brianza Plastica, Joblines has developed a message that plays on a simple and touching image. This takes on a metaphoric value for an important commercial operation as it features two children smiling and embracing while playing in a field, symbolising the union between Brianza Plastica and the production site of the ex Italfibre in Ostellato, recently acquired by the company based in Carate Brianza.

If the claim effectively conjures up the nature of the agreement (“Brianza Plastic acquires Italfibre. And introduces environmentally sustainable technology"), the body copy concentrates on details of the improvements that the operation has brought about in the production site, thanks above all to the new disposal plan that has allowed achieving levels well below the legal limits, thus minimising the environmental impact of the production.

Credits:

Creative director: Carlo Rurale

Art director: Michela Braghieri

Account Manager: Margherita Lentini

Marketing Director for Brianza Plastica: Vera Vaselli