Brianza Plastica named finalist at B2Best Awards 2024
Brianza Plastica's project, “On the Road with AI,” has been recognised as one of the top three finalists in the “Best Business Intelligence Project” category of the B2Best Awards 2024, the national competition organised by ANES (National Association of Sector Publishing), this year dedicated to the theme of artificial intelligence. The award ceremony took place on 16th October 2024 at the Giò Ponti Auditorium of Assolombarda in Milan. Brianza Plastica's Marketing Department took centre stage to present the project, hear the announcement and proudly accept the award.
“On the Road with AI” is a campaign conceived by Brianza Plastica and developed in collaboration with DNArt Agency. It features a series of AI-generated images that intentionally and transparently exaggerate the key benefits of Brianza Plastica's Elycold and Elyplan fibreglass laminates—such as hail resistance, fire resistance, scratch resistance, waterproofing, easy repairability, and impact resistance. The campaign is designed to captivate and entertain, taking viewers on a fascinating journey that blends reality with fantasy.
The “On the Road with AI” campaign was prominently showcased in the company's stands at trade fairs and promoted on LinkedIn throughout 2024.
To view project, check out the video on our YouTube channel.