New campaign by DNArt for Brianza Plastica: clear performance, lasting value

Carate Brianza, March 2026

Products and services: a dual level of value

DNArt’s new advertising campaign for Brianza Plastica was conceived with a specific goal: to clearly and effectively communicate the full value of the company’s offering, which goes far beyond the products themselves.

The creative concept is built on a strong duality between the tangible and the intangible element. The upper part of the visual highlights the products: tangible, visible, technical solutions that deliver high performance and effectively meet a wide range of insulation requirements. Beneath the surface lies everything that underpins this offering. This includes over 40 years of experience, design expertise, research, consultancy, technical assistance, and ongoing support for professionals and companies from initial design through to the final installation. This legacy has been built over time through research, collaboration with universities and industry experts, a constant on-site presence, and a deep understanding of the real-world demands of the construction site.  From this perspective, the value of Brianza Plastica’s products isn't just in their technical features, but in the wealth of experience and expertise that goes into their development and application.

To bring this message to life visually, DNArt chose the iceberg metaphor. It is a perfect way to illustrate the relationship between what is visible on the surface and the deep-rooted foundation that supports the entire value system. The image evokes a hidden solidity that rests on a deeper, more substantial base.

While the visible part showcases a product range that now covers insulation for the entire building envelope, the submerged part represents the services, expertise, and activities that support every customer and reinforce the effectiveness of the solutions offered.

In this adv campaign, creativity becomes the visual synthesis of a simple yet strategic message: Brianza Plastica delivers high-performance products developed through rigorous research and proven know-how. This is paired with technical and advisory support that assists designers and contractors throughout the entire decision-making and operational process, from selecting the right insulation product to solving construction details and providing direct on-site assistance.

From manufacturer to partner: the value of expertise

Brianza Plastica’s portfolio features a wide range of polyurethane and XPS insulation products. These are designed to cover all key areas of a building, including roofs, walls, terraces, pilotis floors, ground-contact applications, and cavity walls. The sheer breadth of this range allows professionals to find the most suitable solution for each application, while taking into account performance requirements, construction details and design preferences.

Alongside its products, Brianza Plastica offers a comprehensive system of services that directly contributes to the quality of the final result. These include support with product selection, technical consultancy, and assistance during the operational phases of the project.